WE LIVE SPORTS

Marketing campaign audiovisual production for Innovasport — one of the biggest sports retail stores in Mexico. Digital and physical placement across 100+ stores nationwide, involving Nike, Adidas, Reebok, and Puma.

To position the benefits of exercise during COVID and start 2022 with a solid brand awareness related to this concept, Innovasport (one of the biggest sports retail stores in Mexico) wanted to launch a strong marketing campaign for digital and physical placement, involving its strongest brands (Nike, Adidas, Reebok, and Puma). We worked together with Brands & People to produce this campaign and help Innovasport to reach its goal.

I identified and scouted locations for the production, coordinated the casting, selection of talent, and contracts for image use. I developed the production plan and coordinated it during filming and photography sessions, operated the camera for some shots and helped with creative decisions during production, edited the photographs with color and detail correction, and animated the Innovasport logo and graphic titles for the videos.

The project was delivered on time, published on the official sites (website and social media), printed and distributed on 100+ physical stores around Mexico on large format. The videos were used on store TVs and screens, social media, and website. Great customer satisfaction and national impact to increase company's sales regarding pandemic exercise.