About
Creating with purpose.
I'm a Creative Director and product builder with 10+ years of experience at the intersection of strategy, design, and technology. I've developed 20,000+ physical and digital products and experiences for local and national clients — and I approach each one with the same principle: understand the user before designing the solution.
My greatest purpose is to create and add value to society. That thread runs through everything — from fintech products that help underserved communities access financial tools, to augmented reality awards, to documentary photography in the Amazon, to speaking in front of 50,000+ people about entrepreneurship and creativity.
Right now I'm most excited about where AI meets human creativity. Together with my wife Daniela, I'm building panchOS — an AI life operating system designed to surface the right context at the right moment, without getting in the way of living.
Originally from Monterrey, Mexico. Currently based in Dubai, UAE.
Trajectory
Founder
Building an AI life OS designed to surface the right context at the right moment.
Design Systems & Product · Stori
Shipped DeLorean (100+ components across iOS, Android, Web) and led Cuenta+ from zero to market with a 50+ person team.
Creative Direction · Independent
Led high-profile projects across 3D, AR, production, and photography — including TEDx (10,000+ attendees) and work exhibited at MARCO.
Design & Creative Direction
Built products and experiences across strategy, brand, digital, and physical — for local and national clients.