Truck Branding

Full truck branding redesign for PERLAG Imports — introducing new character illustrations across international delivery vehicles with social media, contact, and partner brand integration.

After developing PERLAG Imports' new characters, the company wanted to renew their trucks with them. We were asked to redesign and introduce them in this new communication strategy.

The characters were involved in both sides and in the back, as well as their social media accounts, contact phones, partner brands, and their logo. I managed the project, conceptualized visual direction per the new characters graphic line, created the complete truck design, and supervised correct print and inclusion to the trucks.

Successful truck branding with positive client response and international customer approval.