Video · Creative Direction
"Sueños" TV Ad
"Sueños" TV Advertisement for Mister Pizza — one of the biggest local pizza companies in Mexico, with 41 stores across two states. Broadcast 90+ times on regional TV.
For one of the biggest local pizza companies (Mister Pizza), founded in 1989 and with 41 stores over two states in Mexico, we produced the "Sueños" TV Ad. We were asked to deliver the whole project in a fast timeline for them to be able to broadcast it regionally on TV.
I managed the project end-to-end: defining scope, objectives, budget, planning, resources, time, execution, launching, and landing. I conceptualized the visual direction for the client's proposed storyline, created the storyboard, developed the production plan, directed production and actors, filmed the ad operating the camera, directed photography, edited the ad and sound design, and animated the company's logo.
One of the most successful projects at Mister Pizza, strongly liked and approved by the company's CEO. Distributed throughout the most important north-east TV Channel (Multimedios Television) at different cities (Monterrey, San Pedro Garza García, Guadalupe, Saltillo, and others) 90+ times live.