Product · Fintech
Stori Cuenta+
ClientStori
RoleTransversal Product Lead
Year2022–2023
DeliverablesUser research and personas, Value proposition and product strategy, UX architecture and flows, Product visual identity, Prototypes and usability testing, Launch website, OKRs and rollout planning
Savings and investment product launched by Stori — from zero to market in 15 months leading a 50+ person team.
The mission was to expand Stori beyond credit: help users do more with their money. I started the project with one teammate. Fifteen months later, we had taken it to production with a team of 50+ people.
I was the transversal lead: user research, persona definition, value proposition, product architecture, wireframes, flows, visual identity, prototypes, usability testing, compliance strategy, and go-to-market rollout.
Every deliverable coordinated across product, design, engineering, marketing, compliance, and legal — maintaining coherence without losing speed.