Sockcétera

Creative direction, product design, manufacture, photography, marketing, rebranding, and web design for Sockcétera — developing 50+ designs and collections for B2C and B2B clients over 2 years.

In 2019, Sockcétera sought a director for product design, manufacture, packaging, and marketing to expand into new markets and develop B2B channels. I accepted the Creative Director role.

As Creative Director for 2 years, I researched trends and market opportunities for product development, designed new collections for catalogue and B2B customers with tailored designs, supervised manufacture to ensure color, patterns, and functional quality, developed corporate sustainability campaigns, developed the company rebranding, and designed the 2021 website.

Successfully developed 50+ designs and collections for B2C and B2B clients, positioned the new branding and delivered a fully functional new website.