Pulgarcito

3D character creation, compositing, and animation for Create Your Own Studio — designed to announce the launch of the studio's new Audiovisual creative area.

As part of the company's growth and to introduce the new creative area (Audiovisual) when Product Design was the only one, Create Your Own Studio wanted to communicate that from now on, you were able not just to create physical objects, but also 'living ones' with motion and audio.

The character was created and animated from being static on a table to start dancing, announcing something new was coming up.

I conceived the character's concept and identity, conceptualized the visual direction for its main features, created sketches for concept validation before entering the modeling stage, and supervised production and postproduction processes.