Creative Direction · AR
"Profesor Inspirador" AR Awards
ClientTec de Monterrey
RoleCreative Director & Project Lead
Year2014–2021
DeliverablesConcept and art direction, 3D trophy modeling, AR animation, App development with target tracking, Manufacturing coordination, Distribution to 3 campuses
Augmented reality trophy system for the Tec de Monterrey Profesor Inspirador program — 1,300+ pieces delivered across 3 campuses.
The program needed a trophy as meaningful as the recognition it represented. The solution was a system that fused the physical object with augmented reality technology.
Pointing a tablet at the trophy activates an AR animation telling the story of inspiration and empowerment.
Over 1,300 trophies delivered across three Tec de Monterrey campuses. Recognized as one of the most innovative projects in its history.