"Jack y las Habichuelas Mágicas" Musical Tale

Art direction, audiovisual production, and digital marketing for the live streaming show produced for San Pedro Garza García — reaching 50,000+ families across Nuevo León state.

As the pandemic started, the city of San Pedro Garza García and its Culture & Education Department identified the need of going digital to allow their citizens to continue having high quality events, entertainment, and education programs. The challenge was that the department didn't have the technical and human infrastructure to operate a digital audiovisual program, so we collaborated with them to make this real.

For 18 months we produced and live streamed the most important cultural events of the city, from designing the stage plot, to collaboratively coordinating the events' programs, producing video and photography marketing, operating cameras, switching, and guaranteeing a fully professional production for 700,000+ people digitally.

For this particular project, I was in charge of digital marketing art direction, photography, and graphic design — creating the concept for the official marketing distributed through social media and e-mail to 120,000+ people. I directed cameras and audio teams during showtime, and managed the end-to-end audiovisual production. One of the most important TV channels in Nuevo León (Canal 28) broadcast the show to millions of additional citizens.

Successful production and digital transmission of 8 shows with an audience of 50,000+ families in Nuevo León state.