"Hansel y Gretel" Musical Tale

Art direction, audiovisual production, photography, and show hosting for the live streaming musical produced for San Pedro Garza García — 50,000+ families reached across Nuevo León.

Part of the 18-month cultural program for San Pedro Garza García's Culture & Education Department, producing and live streaming major cultural events digitally for 700,000+ people.

For Hansel y Gretel, I managed four main areas: digital marketing art direction and photography for 120,000+ residents, audiovisual creative direction during live shows, end-to-end project management coordinating with client, talent, and creative teams, and show hosting — introducing the production during countdown and welcoming streaming families.

Content was also coordinated with Canal 28 for statewide broadcast to millions of additional citizens. Successful production and digital transmission of 8 shows with an audience of 50,000+ families.