"Let's Bring Freshness to the Table"

Animated video for PERLAG Imports — character design, creative direction, animation, and sound design communicating the company's competitive advantage in Mexican produce distribution.

PERLAG Imports, a company dedicated to the production, commercialization and distribution of Mexican produce, was introducing a new vacuum machine to its process and wanted to let its customers know how it was differentiating from competitors to offer the best quality, durable and fresh products. A video was required to express that, with a specific requirement to be animated and aligned to the company's branding.

I managed the project defining scope, objectives, budget, planning, resources, time, execution, launching, and landing. I conceptualized visual direction for characters and scenes, created sketches for concept validation, developed the storyboard, characters and all graphic resources, animated the complete video with 2D rigging and motion graphics, and developed the script and produced voiceover.

The animation was published around different platforms, helping PERLAG Imports communicate its competitive advantage. More projects were originated after the success of this one, such as the graphic design of its official transportation.