Creative Direction · 3D
Florentino
ClientEnviaFlores.com
RoleCreative Director · 3D Lead
Year2021
DeliverablesArt direction and concept, 3D modeling (body, apron, logo pin), XGen Interactive Grooming, Rigging and posing, Lighting and rendering, Digital, print, and OOH assets
A realistic 3D character that became the brand icon of EnviaFlores.com, distributed across Mexico's three largest cities.
The challenge was giving a human face to an e-commerce brand for flowers and gifts. The solution: Florentino — a realistic 3D teddy bear with its own personality.
I led the project from creative direction to final delivery: concept, sketches, 3D modeling, fur detailing with XGen Interactive Groom, rigging, posing, lighting, and final renders.
Approved directly by the CEO. Florentino appeared across Mexico City, Monterrey, and Guadalajara.