"Caperucita Roja, The Musical" Ad

Animated advertisement for La Gran Audiencia's "Caperucita Roja, The Musical" — character design, motion graphics, and voiceover production ensuring 80%+ ticket sales per show.

La Gran Audiencia, a relevant company on the entertainment industry in Mexico, was producing 'Caperucita Roja, The Musical' (Little Red Riding Hood). In order to promote it and attract new customers to the show, an ad was required for social media and TV, using its existing branding and being playful to become attractive to its market.

I managed the project end-to-end, conceptualized visual direction for characters and scenes, created sketches for concept validation, developed the storyboard, characters and all graphic resources, animated the complete video with 2D rigging and motion graphics, and developed the script and produced the voiceover.

The animation was published on social media and TV, ensuring ticket sales of +80% on each show.