Industrial Design · Fashion
Breast Cancer GRMNTS
ClientGH ST Creative Works
RoleCreative Director & Designer
Year2022
DeliverablesConcept and sketches, Multiple design proposals, Final t-shirt design, Print-ready files, Mockups
Concept and garment design for GRMNTS by GH ST Creative Works — a breast cancer awareness t-shirt using the GH ST logo's invisible letter as a design element.
To launch the first garment of the GRMNTS project, GH ST Creative Works was looking to develop a design that at the same time helped a cause (breast cancer) and was playful with its branding.
After several sketches and variants, a final design was selected. The GH ST logo (designed by Adrian Alvarez) has an 'invisible letter o', which was used as a nipple at the front of the t-shirt, and just at one side regarding the cause.
The design and merch were strongly accepted by GH ST's customers and the athlete community, creating a great product positioning.